Do you make time for producing video or creating high-quality marketing content for your business?
If you don’t would you be willing to consider the reasons why?
The big reason many business owners give – is simply not having enough hours in a day.
Time for an entrepreneur is like gold dust.
It’s a precious fragile commodity and if you don’t treasure this free asset, what can be achieved in an hour, a day, a week or a month, time can seemingly slip through your fingers.
In a blink of an eye, you’ll be checking out spanking new 2020 planners!
Many business owners in my online community tell me, “I’d love to blog, make video, start a podcast …..but I don’t have enough time.
“Or, “I’d love to learn how to make video but I don’t have time.”
But what is it about not having enough time? How much time do you spend watching meaningless TV, scrolling on social media?
According to a 2019 survey by Global Web Index, people spend an average of 2 hours and 22 minutes per day on social networking and messaging platforms.
That’s the equivalent of a day in every working week which could be utilised in a more meaningful way – maybe writing a blog or creating a video that could help you grow your business not just today but next year and the year after.
Would you be willing to think of your time as an asset – a long term asset?
Investing time resources in your digital footprint and marketing as a long term strategy surely has to be worthwhile?
It has been shown that using platforms like YouTube and Pinterest which use search terms – rather than a social algorithm – can work the magic that ultimately drives traffic to your website.
Equally, creating quality content on your website will be rewarded by Google – ultimately, if you are lucky, by maybe getting to the dizzy heights of Page One.
And it’s very possible for ordinary folk without an SEO team on board too.
Suffolk graphic designer and website builder Michael James Collett a specialist in Squarespace, has achieved this by consistently blogging excellent detailed and quality content.
The watchwords in Michael’s case are consistency and excellence.
Social platforms are not always what they seem
Playing the long game doesn’t always seem to make sense especially when social platforms like Facebook or Instagram make interaction seem like it’s so easy.
In terms of video, Facebook Live is the classic example – everyone stresses about doing a live.
It’s almost like a rite of passage for emerging entrepreneurs. You are terrified about it then push a button and you talk and create a video that’s seen for as long as you keep talking and maybe for a day or so longer.
After that, your message and material dissipate into the Facebook ether.Your voice and message becomes like the echo of the sea in your head the moment you pack your holiday suitcase and step on the plane to go home.
You might well ask was it worth it? Newswhip researchers analysed 27 million web articles to determine which topics, formats, and publishers saw their content being shared and interacted with on Facebook the most.
Of the top 10,000 posts – 4754 posts were picture led posts, 3922 were native video (video produced elsewhere and loaded directly onto the platform) with live video amounting to just 74 of those top posts.
Streaming on Facebook may bring instant interaction but does it bring leads, qualified leads, email addresses – something you can use for ongoing marketing purposes? Also you need to remember that it won’t work for every business or brand and the key for you as a business owner is to work out whether it is a good fit with your marketing mix
Love it or hate it though, you do need to be on Facebook – research shows that these days people check out your FB Business page before they head to your website.
Beware though businesses are at the mercy of Mark Zuckerberg’s famous algorithm that changes seemingly endlessly so you are constantly having to relearn how to use a platform that punishes you for links out to your website or elsewhere.
What value do you place on your business?
So content creation – whether you are going for the long game on search engines or a quick hit on social – is an essential part of being “an entrepreneur”
Although we all have to live our lives and can’t be chained to our desktops for every waking moment we all need to make time to make content.
In a world that increasingly relies on digital communication things like:
- Website ranking
and all things search orientated are vital because they will help grow your business in the medium and long term.
In other words – your blogs, your videos, your pictures, your podcasts should all be aimed not just towards engagement but ultimately driving customers back to the aspects of online real estate that you own – your website and your email list.
Think of these solid reliable assets as your digital “home” online. Do you hang out in a place that is interesting, engaging, has lots of interesting and surprising things about it?
If it has then the chances are your visitors are going to remember it, will want to hang around and tell other people about it.
If they drop by and your website and offering is worn, weary and in need of a spring clean maybe they won’t be so eager to return.
Why video should come top of that list?
Now many people have made their fortunes from blogging and reading and writing are the essential skills of learning and communication that we’ve been brought up with since our days in primary school.
So the chances are that your first stopping off point for content creation is using words.
Podcasting is an excellent alternative for those who are great at verbal communication – especially as there’s a clear audience for audio.
However, as a skill for business, video comes top because people given the choice prefer video. Latest research shows:
- Mobile video consumption rises by 100% every year. (Insivia)
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
So video competency as a business skill is very probably as important as being able to read and write.
It’s also why as an entrepreneur who wants to have an impact and grow your business you need to make time to make video.
Anne Gould’s next Smartphone Video for Business Course launches on May 7. Click here for more details.